Value Proposition Engine

Core Principle

Decisions are made emotionally. Justified logically.

Emotional Weight

60% of VP Signal

Logical Weight

40% of VP Signal

Output

Scored VP statement + signal diagnosis

01 — Product Signal

PRODUCT / SERVICE NAME

PRIMARY CUSTOMER

CORE PROBLEM SOLVED

02 — Benefit Mapping

TANGIBLE BENEFITS LOGICAL

INTANGIBLE BENEFITS EMOTIONAL

PERSONAL BENEFIT TO DECISION-MAKER EMOTIONAL

03 — Perceived Cost

FINANCIAL COST LOGICAL

EMOTIONAL COST EMOTIONAL

04 — Signal Weighting

Rate each dimension 1–10. Emotional weight is intentionally dominant.

EMOTIONAL PULL STRENGTH E

WEAK STRONG 5

LOGICAL PROOF STRENGTH L

WEAK STRONG 5

PERCEIVED COST RESISTANCE C

LOW HIGH 5

COMPETITIVE UNIQUENESS

COMMON UNIQUE 5

05 — VP Signal Output

Emotional

—

Weight 60%

Logical

—

Weight 40%

Cost Drag

—

Resistance

VP Score

—

/ 100

Emotional Signal—

Logical Signal—

Cost Drag—

Uniqueness—